If you are a cosmetics user, the odds of you not knowing Yves Rocher as a brand are minimal. It is a cosmetics company that offers affordable beauty products with naturally-derived and plant-based ingredients. Although it first began as a mail order service, the company is now available online and in physical stores around the world.
About the company
Yves Rocher was founded in 1959 by a businessman with the same name. We mentioned above that it started as a small mail order service. Nowadays, it has grown into a beauty empire and is available worldwide. Since the beginning, the founder was determined to use only natural ingredients. Combined with the high-quality end production at affordable prices, Yves Rocher grew to be one of the largest and most loved brands on the global market.
About the products
Yves Rocher products include make-up, body and hair care, fragrances, etc.
To begin with, the skin care products by Yves Rocher are typically divided in skin type. Depending on your skin, you can choose between:
- Acne Prone
Yves Rocher has a popular organic skin line that is comprised of over 85% organic extracts. Furthermore, their anti-aging product section is very specific. The formulations are divided depending on age – 25, 35, 45, 55 years old. Besides that, you will find every typical skin care product. To give some examples – facial masks, day and night creams, make-up removers, etc.
The hair care product line consists of shampoos and conditioners for each hair type. In addition, you will find everything for your bathroom such as soaps, oils, and accessories like brushes and kits. Body care products are divided into body parts. They offer products for hands, legs, feet.
To sum up, the make-up and perfume sections are extremely diverse and offer a huge variety of products of all types. Depending on your needs and desires, you will find everything.
About the website
Yves Rocher has had a successful marketing strategy overall, but they need to improve their website. The website is pretty plain and easy to use but the issues are there as well. Simply said, the browsing experience is not perfect and the filtering options are not smooth and detailed. Besides that, everything is perfect. Here is our review on their website and online shopping.
The website itself is pretty basic, as we mentioned. It does not have one of those main pages that can be scrolled down to eternity. Everything is quite focused. Simply said, the opening website page is designed to promote the current sales, the newest products, and some special services.
An example of a special service by Yves Rocher is an expert skin care diagnostic. In just a few minutes you can get an idea of the beauty routine you need. All this becomes possible by answering 10 simple questions. Besides that, another great interactive service is the Botanical Beauty Box. For this, you pay $35 and you get products with $66 of value.
All the products and services are available through a quick access bar just below the official logo and search bar located on top. As we said, everything on the website is as simple as possible so everything has been divided and is easy to locate. The different pages that could be accessed through the quick access bar are:
- What’s New
- Face Care
- Body Care
- Hair Care
- Bath & Shower
- Gift Ideas
- Special Offers
What makes Yves Rocher successful and worth?
All products are botanical and natural
Natural ingredients in all products are guaranteed by the brand. After all, this company was one of the pioneers in the business when it comes to plant-based ingredients. They are derived from Aloe Vera, Almond, Anta Bean, Acacia, and many others. Although not every person necessarily needs natural products, there are those among us whose skin and body do not accept chemicals. In such cases, Yves Rocher is the perfect brand choice. If all this is not enough, products are always extremely affordable.
All products you may find anywhere are genuine
What do we mean by this? It means that Yves Rocher is extremely strict on stores that are allowed to sell their products. The company has always been keen on selling only through its distribution channels. It may make it harder to reach the desired products but it ensures customer satisfaction. In addition, to ensure that there are no home-based re-sellers, Yves Rocher does not accept orders over $300.
Free shipping and freebies
While this is specifically connected to online shopping, it is worth to mention in the overall company positives. Free shipping, of course, does not come with the smallest of orders. However, it is active for every purchase worth $40 or more. When you think about it, $40 on makeup or skin care products is absolutely nothing, therefore you will most likely have free shipping every time.
In addition, Yves Rocher sends freebies with every order. Sometimes those items have really high worth in price. Simply said, the company is all about customer satisfaction. Although all this means less overall profit, the brand evidently does not mind it.
If everything said until now was not enough, Yves Rocher offers returns and replacements as well. This refers to items purchased online. If you are not satisfied with a product, simply return it and you will be issued a full refund on the credit card you used during the purchase. If items are broken, you will be sent a replacement.
There is no argument that Yves Rocher is one of the go-to brands when it comes to naturally-derived high-quality cosmetics. Not only do they produce some of the best products in their niche, but they also take customer satisfaction to another level. If you choose Yves Rocher, you will be entitled to a lot more services than you could imagine.
Although their website requires improvements, it is sufficient enough. The interface is user-friendly and interactive. Although the brand is available in physical stores worldwide, their online shopping experience stands out in terms of perks and services.